Own your online identity or someone else will…
I have always advocated to own your own online identity (elizabethhouck.com doh!) or someone else will. This is a great example of why:
http://blog.spreadingsantorum.com/2011/09/were-number-one-were-number-one.html
“Has anyone Googled Santorum recently? Because I just did, and it looks like we made it back to number one. I’m not sure when we did it, because I have been less then diligent lately. Poor Rick actually has to pay to have a link above us. Sucks to be him.”